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Product Profitability Analysis
Implementation period: August 2004—August 2004
BFC in cooperation with Bankakademie performed a comparative analysis of the profitability of two credit products for a large Georgian bank.
The components of our approach were:
- Mapping credit processes throughout the lending cycle through staff interviews and direct observation;
- Conducting an activity-based costing analysis of loan products by assigning staff salaries to products;
- Calculating product profitability for individual loans and for the overall portfolio;
- Evaluating the efficiency of lending staff in issuing and monitoring loans.
Based on our analysis, the bank changed its procedures and successfully widened its range of loan products.
Our team:
- Precisely determined differences in profitability;
- Enabled senior management to understand key drivers affecting the profitability of lending operations;
- Created a financial model for managerial use to calculate the profitability of other loan products, including new ones;
- Developed strategic and operational recommendations to further improve the efficiency and profitability of lending activities.
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